Personas

Owned by Adam Milward
Last updated: Feb 26, 2024 by Charlotte Reynolds
3 min read

During development of the minimum operational data standard the following stakeholder groups were identified:

  • Health and adult social care professional bodies

  • Local Government Association - Adult Social Care

  • Adult Social Care CQC registered and non-registered providers

  • NHS - primary, secondary and community care

  • NHS England/Improvement, NHS Digital, DHSC

  • Local Government - other

  • Other central government departments/agencies/NDPBs

  • System suppliers

  • Individuals and their representative bodies (inc voluntary sector)

  • Academia, research, statistics

  • Other professional stakeholders

  • Technology Enabled Care

  • Professional Bodies e.g. PRSB

  • CQC Registered Manager

  • Deputy Home Manager/Care Manager /Deputy Care Manager/Senior Carer/Team Leader

  • Pharmacist/ Pharmacy technician

  • Nurses (currently can access full record if needed)​​

  • Social workers

  • Care workers - paid or unpaid

195 organisations were engaged, either through webinars or meetings. A diverse mix or roles were identified across the attendees from each organisations and several themes emerged. Personas were developed where the people engaged had similar roles and a similar set requirements.

The focus of the development of the personas for the MODS was to identify end-users of the minimum operational dataset product as a standard i.e. the people who would understand the data specifications, rather than the ultimate end users of the data. These include:

  • Performance Manager

  • Data Architect

  • Business Intelligence Manager

  • Software Developer

  • Business Analyst

  • Business Lead

  • Systems Integrator

Individuals and care workers who will be end-users of the data have been represented during the development of the MODS by DSCR assured solution suppliers, professional bodies and many others listed. However, these users, whilst they do consume and collect data through digital systems build to a specification consistent with the MODS, may not be the users who will be reading the detail of and be configuring systems to capture the MODS formats as part of of their core role, therefore they have not been included in this set of personas.

The following personas and uses of the MODS standard as a product have been identified below: